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The Role of Technology in Business Structuring & Growth

Ways of doing business have changed drastically over the past few years. Years back, when there was very little use of technology by businesses, the IT department was not a must in a company structure. However, Today, New technologies allow businesses to better understand their target market and increase their efficiency. 

Nowadays, small businesses are able to compete with giants of the market and that has been made possible with the advent of the internet. The IT department in every business, big or small is indispensable. IT experts are largely attributed to the changing dynamics at the organizational level. 

As technology evolves, companies have an ultimate need to encompass technology. This is because technology has transformed several elements for the better. So, we will have a look at some of them in brief:

Improved Business Agility

Technology solutions allow small businesses to remain agile and quick to respond to change within the markets. Integration of various tech leads to increased collaboration among teams leading to better product development. Faster product launches, better quality innovations, and improved product features will drive your business growth.

Improved Staff Coordination, Communication and Collaboration

Significant advances in communication technologies have allowed corporations to organize their teams better. For businesses that operate internationally, reliable communication is a must. Conference calls, telepresence software and fast internet connections make it possible to transmit various forms of information across vast distances in seconds. It also allows employees to interact remotely from any part of the world. It improves efficiency in the running of the business as well as promotes better work-life balance.

New Business models:

HealthTech, AgriTech, FinTech, EduTech, PropTech and a number of ‘newer’ industries are defined by business models that leverage heavily on technology. They are firm contenders to old fashion business models and are proving to be more dynamic in financial returns due to lower operating costs, speed, more efficient operations and data for leverage. These businesses are disruptive with the use of Internet of Things (IoT) solutions.

Increased Revenue Streams

Technology solutions for business allow executives to generate new sources of revenue for their enterprises. The creation of e-commerce stores enables sales teams to target a broader customer base. Businesses are also tapping into the wonders of SEO and PPC marketing to generate more leads and revenue.

Enhanced efficiency and productivity

Technology ushers in efficiency and productivity in many ways. Multinational companies can employ accounting, billing, payroll, asset management and other business software to manage their operations more effectively. On the other hand, technology can help companies automate repetitive tasks that don’t require sophisticated decision-making. This can result in greater productivity and efficiency.

Cost reduction and profit boost

Increased efficiency and productivity from technology can result in a decrease in operating costs (and a corresponding increase in profits). Using technology helps you avoid opportunity costs, as systems backed by modern tech may be less prone to breaking down or succumbing to avoidable issues.

The benefits listed barely scratch the surface on the potential of adopting technology solutions for business. Technology in business today continues to impact the world profoundly. It has played a big part in the tremendous growth in trade and commerce we are currently experiencing.